This video from Eric Qualman addresses some of the questions surrounding social media ROI. At some point the question needs to shift from “What is the cost of investing in a social media strategy?” to “What is the cost of ignoring social media?”
RT @equalman ‘When asked about ROI of Social Media sometimes an appropriate response is: What’s the ROI of your phone?’ http://bit.ly/yi5pC
Cheers!
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